Gregory Donut: Innovative and Sustainable Packaging

Bringing Healthy and Poetic Sailor Culture to Your Donut Experience

Gregory Donut packaging, designed by Stora Enso China Packaging, combines innovation, sustainability, and a touch of sailor culture to create a unique and convenient way to enjoy your favorite treats.

Inspired by the experience of Captain Hanson Gregory, who invented the donut as we know it today, Gregory Donut packaging pays homage to the captain's ingenuity and love for the sea. The navy blue and spray white color scheme, along with wheat illustrations, evoke a sense of healthy and poetic sailor culture.

What sets Gregory Donut packaging apart is its attention to detail and commitment to promoting a healthy lifestyle. The donuts are made with low sugar and whole wheat bread, ensuring that you can indulge in a delicious treat without compromising your health. The packaging itself is 100% paper-based, using food contact grade materials, making it both sustainable and safe for the environment.

The design of Gregory Donut packaging is not only visually appealing but also highly functional. The patented 90-degree rotational structure allows for rapid packing and flat delivery, making it convenient for both manufacturers and consumers. Each box can hold either 6 or 12 donuts, depending on your preference, and the sleeve handles come in two sizes to accommodate different buying needs.

Stora Enso China Packaging's commitment to sustainability extends beyond the materials used. The manufacturing processes are fully automated, ensuring efficiency and reducing waste. The packaging is printed with food-grade soy ink, further enhancing its eco-friendly credentials.

The Gregory Donut packaging project started in January 2021 and was launched in March 2021 in Dongguan, Guangdong Province, China. The design team, led by Innovation and Design Director Dick To, Senior Design Manager Jinglun Cui, Structure Manager Qinwu Zhao, Graphic Manager Hong Zheng, Graphic Designer Yueying Chen, and Structure Designer Zhiping Li, overcame various challenges to bring this innovative packaging to life.

Recognized for its creativity and ingenuity, Gregory Donut packaging was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award honors designs that demonstrate outstanding technical and creative skills, contributing to improvements in quality of life.

With Gregory Donut packaging, you can enjoy your favorite donuts in a sustainable and convenient way, while embracing the spirit of sailor culture. It's a perfect blend of innovation, design, and environmental consciousness, making your donut experience even more delightful.


Project Details and Credits

Project Designers: JINGLUN CUI
Image Credits: JINGLUN CUI
Project Team Members: Innovation and Design Director: Dick To Senior Design Manager: Jinglun Cui Structure Manager: Qinwu Zhao Graphic Manager: Hong Zheng Graphic Designer: Yueying Chen Structure Designer: Zhiping Li
Project Name: Gregory Donut
Project Client: JINGLUN CUI


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